Our Backstory | Values | Mission | Name | Approach | Client Profiles
Our Story.
Over the past 10 years we have had the pleasure of working with business people, executives, C-suites, diplomats, singers, actors, political figures and government ministers. Irrespective of gender or nationality, level, rank, role or industry, time and time again we kept hearing the phrase:
“I just want to be me when I speak English.”
This was the birthplace of AUTHOR. We realised that addressing English shortcomings was not simply about the language itself, but also about the performance factor; about our mental blocks, our internal dialogue and our psychological preparation. Key high-pressure moments require adequate mental preparation – even more so when we have to do it in a second language. At AUTHOR, our approach is both linguistic and psychological – we improve your English language skills, whilst simultaneously helping you to master your mindset towards English communication.
Through our founder’s research on vulnerability and study of cognitive behavioural psychology, it has enabled us to identify patterns and ways of working that ensure maximum impact when it comes to English training.
Our Values.
When our clients speak English, they have told us that they want to have the same level of impact and influence, as when they speak their mother language. Our values underpin our name – Authenticity, Authority, Authorship. We believe that these are core underpinnings of great communication – the capacity to be yourself, take ownership, and be willing to share with others.
Why Authenticity?
Any form of effective communication starts with authenticity. By being ourselves, we allow others to connect with us.
Why Authority?
Authority is an important part of effective communication – that does not necessarily mean having authority over others, but rather, means having authority or confidence in one’s own message.
Why Authorship?
Authorship is about our willingness to share. Communication is a dance, of sorts; a process of back and forth. By minimising our hesitation, and increasing our confidence, we are more willing to share our message.
Authenticity | Authority | Authorship.
Our Name.
Our name is something close to our heart. We believe that every person is the ‘AUTHOR’ of their own life, with the capacity to write their own course. The same goes for our communication – we have Authority for how we speak. We wanted to choose a name that represented the explicitly expressed needs of our clients: a sense of authority, autonomy and automation that people search for, when speaking English. They want ownership of their words, to be authentic, to share openly and have authorship when communicating – and so AUTHOR was born.
From roots to results.
Our Mission.
At AUTHOR, our goal is to assist you in achieving impactful English communication – to facilitate your journey to self-confidence and commanding a room. Our solutions are designed to put you on your own journey toward your own success – to being automatic, having authority, autonomy and authorship. Our mission is to help you, be you in English. Our mission is cultivating Authenticity.
Our Client Profiles.
Who do we work with?
The team at Author is expert in helping non-native English speakers communicate with confidence. While the vast majority of our clients are professionals, broadly speaking, our clients tend to fall into three categories – corporate clients, ministers & diplomats, celebrities & VIP’s.
Our work is popular with job-seekers and ambitious professionals who want to excel & be promoted; as well as with soon-to-be/recently expatriated professionals. We support and prepare them linguistically & psychologically for their new challenge overseas, where great English is key. We also work with ‘High Potentials’ to develop the Leadership Language skills they need, as future leaders where communication is a non-negotiable.
Their Challenge.
Our clients need better English to have more impact in an increasingly global business world. Have you ever calculated what poor English costs your business in terms of lost pitches, presentations negotiations, confusion or lack of clarity?
English is no longer a ‘nice to have’. It is now a ‘must have’. Poor presentations, lack-lustre pitching, ineffective conference calls & remote working, weak negotiations – poor English costs the business money. Our clients work with us, because they recognise that speaking English well, gives them and their business the competitive edge. Great communication is the most important skill you can have.
Client Profiles & Industries.
HR Directors, Logistics & Supply Chain Managers, L&D Directors, Sales Managers, Operations, IT, Purchasing, Finance & Accounting, Marketing – you name them, we’ve helped them. We’re grateful for our wide-ranging and wonderfully diverse clients.
The Chemical Industry, Oil & Gas, Pharmaceutical, Cosmetics, Fashion, Retail, Banking & Finance, Entertainment, TV & Media, Insurance, Electronics, Automobile – the list is limitless. We’ve worked with clients across a wide range of industries and sectors. English is necessary everywhere, and where English is needed, we’re here to help you reach your communication potential.
The English Opportunity.
As the world becomes smaller, and business becomes more globalised – English is a necessity, and a strong English performance is a competitive advantage. Those who have the technical language skills as well as confidence in their English, are those who speak up, share ideas, ask questions and understand answers, talk with authority and authenticity, and have both impact and influence when they speak. People who are prepared – both linguistically and psychologically – perform better.
They win. You win. Business wins.
Global impact through optimised English performance.